Jersey Development Company (JDC) is inviting the community to feedback their views to help

shape the Waterfront. These revised proposals address a number of issues raised when previous

plans were refused.

JDC has reviewed the five reasons for the previous Planning refusal. Three of the reasons for refusal

related to public policy and infrastructure matters that were outside of JDC’s direct control.

Actions and decisions taken by the Government during 2024 have concluded these matters

thereby enabling JDC to bring forward the revised proposals for the Waterfront.

JDC has also carefully considered the feedback from Islanders on the previous plans. This

feedback was primarily focused on ensuring the retention of key amenities such as a cinema, the

AquaSplash swimming pool, as well as improving pedestrian access to and from Town.

In phase 1, the proposals feature a redesigned Les Jardins de La Mer, including an expansive lawn,

soft landscaping, and a new children’s water jet play area. Proposals also include an outdoor

swimming pool with supporting amenities, such as a café, sauna, and changing facilities. The

proposed pool, potentially with eight lanes 25m or 50m long, would be suitable for lane swimming,

water polo, and competitive events, as well as children’s play and leisure activities.

Jersey Development Company’s CEO Lee Henry said: “The vision is to create a destination

Waterfront that is well-designed and landscaped and offers activities for both the local community

and visitors, while providing new residential accommodation aimed at first-time buyers and right-

sizers.

“As with all development schemes, the plans must comply with the relevant Planning Policies

contained within the Bridging Island Plan, and in addition, the Southwest St. Helier Planning

Framework and the St. Helier Urban Character Appraisal. JDC is also required to self-fund the

proposed plans without any Government funding. This means the returns generated from JDC’s

direct development of new residential and commercial accommodation must cover the costs of

the new public infrastructure and public open spaces proposed”.

JDC is committed to continuing engagement with the community throughout each phase of the

Waterfront development to ensure that the proposed content and public infrastructure meets the

needs of St Helier residents and the Island as a whole.

The new proposals can be viewed on website: jerseydevelopment.je/waterfront and JDC is

inviting all islanders to take part in the survey which is being conducted by an independent

research specialist running from Wednesday 6 November through to Wednesday 4 December.

A Waterfront Q&A session is scheduled for mid-November, offering the public an opportunity to

ask questions. The team, including JDC, technical experts, and GoJ department leads, will provide

insights on decisions and constraints affecting the project. The exact date and time will be

announced shortly.

Results from the survey will be published in January 2025, with further stakeholder engagement in

March 2025. The revised Planning Application for the first phase will be submitted around the end

of April 2025.